Ryan's regret is not so much the loss of a hidden customer but the sadness he carries as someone who loves to ride. There may have been many reasons for the team, but many cyclists always desired to have a fun ride. With the concept of "making things happen" in mind, Ryan realized he had to make a move. And so the brand EXCELLENT was born, which stands for Good to Great, Extreme Excellence. The idea behind the brand, and the idea that we've always carried through, do as one pleases，is that anyone who loves to ride should be able to do what they want, or at least shouldn't be able to get the bike they want.

We started from the need to satisfy the market and at the same time give a chance to that small group of people who have been neglected. Our goal is to build a community where everyone who loves to ride can communicate with each other, either by thinking of modifications to make riding smoother, recalling why they got hooked on riding and fell in love with their e-bikes, or just sharing the simple and cherished feeling of being happy to ride a bike.

From the brand's inception, Ryan focused on developing his best e-bike. With a strong desire to make the best use of his talents, he recruited a team of talented engineers to research energy conversion and drive control technologies. He also recruited many domestic experienced procurement staff, for the first time to grasp the market supply of a variety of materials, and strive to provide customers with better quality, better price products, all efforts are to implement the concept of our brand EXCELLENT, that is, for the good on the good, the ultimate excellence.